Our Brand Story

The Underdog Mission

In an industry often dominated by gatekeepers and algorithms, Underdog Idols was born from a simple question: "What if local talent had a direct line to global industry leaders?"

We are not a talent agency. We are a data-driven discovery engine. Our platform uses the power of public engagement to filter raw talent, providing record labels with verified, high-potential artists who have already proven their appeal in a competitive monthly playground.

Underdog idol is the new alternative online matching process that will enable talents to be matched with recording label from all around the world. Those who've participated to the hit TV show, yet, have been rejected by the judges and feel they haven't been given the chance to shine for all the viewers out there, we have the solution. It is never too late to get your second chance to stardom. Underdog Idol will help you get in touch with the key recording label companies from all around the United States and beyond ;and who can see in you the next Britney spears, Usher, 50 Cents and whatever else artist who made it without the help of American Idol. The key here is to get recognized by these label companies who will bring you to where you need to be. No judges from any shows can make you a big star if you do not have that needed recording contract. Underdog term been used over and over for those who are second to best on the popular TV show. This is why we felt that everyone else who hasn't been chosen by either the judges or the public can be seen as an Underdog Idol.

The whole show will be done online. Instead of spending hundred or thousands of dollars in trips to where the judges will be, you can simply upload your video to Youtube, and send it to our Recording label companies for them to browse through the hundred of thousands of talents from all over the world. The best part is that it can be done from the comfort of your own home. No need to camp outside overnight, hoping to get to see the judges and wishing to get to Hollywood to perform in front of millions of viewers. Youtube phenomenon is already providing the million of views without staying out all night in the cold or heat to make it in front of a panel of judges. Underdog Idol will give an opportunity to everyone to get a second chance to stardom. If you know you have what it takes to make it in that business, do not let anyone decide for your future. Talents can be seen by recording agents and you can have your shot to being the Next Underdog idol.

Each recording label agent will be the one deciding if you will be among the best to choose to get a recording contract. The public will also have the opportunities to judge you, depending on the views you get and the amount of stars allocated to your performance. The agents will obviously be the one who will make the final decision. Since each and everyone can perform greatly, depending on the type of music (Rock, R&B, Jazz, Top 40, Country) you choose, the agents are particular in promoting talents with these specific type of music. Since no one knows what they are looking for at this moment, the key is to perform the best you can and give it your best shot. Since they are looking for talents constantly, you can always send new videos of different songs following different types of music.

Underdog idol will start soon after the beginning of the TV hit show so those who tried to perform in front of the judges and been put down or rejected; you can always send your demo video to Underdog idol. Those who decide they do not have the time or money to travel where the judges are, you can simply send your video to the recording agent for review. They will then decide if you are a good fit for what they are looking for at this moment in time and if the match is correct, they will contact you immediately to meet with them or send more information such as professional made video, bio and so on and so forth. Once the chosen talents are presented, we will get notification from the label companies and the chosen talents will be presented on the home page of the Underdog Idol for everyone to see. The public can then vote on the idol under the different type of music presented on the site.

All participating private label company will have their choice on who they want to promote and make them a star. These record label companies can be private or public, depending on who participate in Underdog Idol. This site was created for those who feel they have the talents to make it big in the industry, and are looking for their second chance to becoming the next music star. Dreams can become a reality and if you truly believe in yourself, you can make these dreams happen sooner then later. Do not let anyone tell you that you can't, just GO for it.